Tracking Tools - Shine Jewels

Use tracking tools to analyse a company of your choice, that aligns with your blog's focus.

 

Shop Local at Shine Jewels 9234 Glover Road in  Fort Langley, BC

  
Shine Jewels, located along Fort Langley's popular retail stroll, opened their doors in late 2011. With the motto "Every girl needs to Shine and Sparkle",  Shine stocks a wide-assortment of unique and glamorous fashion accessories priced at $40 or less.

From Bedford (Landing) wives to frugal Fraser Valley fashionista's, facebook friends are flocking to "Shine Jewels" facebook page to check out shots of new inventory, participate in monthly contests, be the first to learn about special in-store purchase incentives, simply profess their adoration for collection and often sharing a word of thanks after a positive shopping experience. It is interesting to note that at this time, Shine Jewels is operating facebook as a person, not as a business. So rather than acquire "fans" - friend requests must be sent to follow and subscribe to Shine's activity. Shine has made the switch to the recently launched facebook Timeline format.

Facebook
761 friends








Facebook is the main social media platform that Shine Jewels use. They do a great job of keeping content fresh and up-to-date, responding to comments quickly and share content with facebook friends and subscribers. Shine seems to do a lot of cross-promotions with neighbouring Fort Langley businesses and seems to be actively engaged in the "shop local" movement. Most importantly, Shine makes a daily effort to connect with friends through personal comments, like, shares and re-posts of user-generated content.

Shine Jewels is also a member of social media community Pinterest. They have integrated their Pinterest account with the existing "Shine Jewels" facebook account, with facebook friends and visitors able to view the boutiques recent Pinterest activity.

Pinterest
12 boards
156 pins
10 likes
54 followers
154 following





Shine Jewels Pinterest boards  reflect the "spirit" of Shine Jewels brand, along with themes of modern and vintage design in both accessories and home decor. Participation in the Pinterest community is a fun and engaging way to spread the Shine Jewels brand message. Shine used the Pinterest app on facebook to share recent pin-board content and activity with facebook friends / subscribers.

On February 12, 2012 Social Times reported the following social media activity takes place every 60-seconds:

1090 Pinterest Visitors

7610 LinkedIn Searches

7630 Stumbles

2 million Youtube video views

As facebook friends increase, more followers are acquired on Pinterest or they join an online community such as twitter - I would suggest Shine Jewels use a free social media monitoring tool such as Hootsuite to update multiple social media platforms (twitter, facebook) from a computer or mobile device. The free version lets users work with up to five social networks and two RSS feeds but is limited to one user for your organization’s account; it stores stat history for 30 days and is ad supported.

xo
Melissa